Baidu: Has the Chinese Google been forgotten?

Purpose

Baidu, Inc. is a Chinese company and operator of the largest Internet search engine in China. The company also offers community sites such as Baidu PostBar, a query-based, searchable online community platform, or Baidu Knows for interactive knowledge transfer and a user-generated online encyclopaedia. The company's offering also includes PC client software such as a browser or a media player. In addition, Baidu.com serves online marketing customers and companies as a media platform for reaching relevant Internet users. For example, the company offers display ...

Baidu, Inc. is a Chinese company and operator of the largest Internet search engine in China. The company also offers community sites such as Baidu PostBar, a query-based, searchable online community platform, or Baidu Knows for interactive knowledge transfer and a user-generated online encyclopaedia. The company's offering also includes PC client software such as a browser or a media player. In addition, Baidu.com serves online marketing customers and companies as a media platform for reaching relevant Internet users. For example, the company offers display advertising both via the main site and via affiliated websites. Baidu is repeatedly criticized for its cooperation with the Chinese authorities. Baidu, Inc.'s competitors include Alphabet, Altaba, Avantax, SINA and Sohu.com.

www.baidu.com

Analysis

While Google (Alphabet) is rushing from one high to the next, the Baidu share has temporarily slumped by more than 70% from its high of USD 284.23 to USD 82.02. The Chinese internet giant is currently trading at around USD 120. The share could be attractive for an initial entry at this level. According to the Elliott Wave Theory, a complex correction wave “w-x-y” could have been completed and Baidu could therefore be in the very early stages of a wave “iii”.

Conclusion

  1. As long as the USD 90 mark holds, Baidu could rise to over USD 200 or even USD 300 in the coming years.
  2. Below USD 90, a final worst-case target of around USD 66 would have to be factored in.

Baidu

  • VALOR 2231362
  • ISIN US0567521085
  • Author Oliver Dolelzel
  • Date 13.09.20
Chance Risk Ratio
75%
Investment horizon
2–3 Jahre
Portfolio weighting
5%

Analysis Performance

Goal 1
300 USD
Performance
+149%
reached
09.02.21

Performance since initial analysis

13.09.20

%


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